Dax Justin is a creative director based in Calgary, Canada. His work is versatile—blending graphic design, branding, and photography to create sharp & effective work for brands, studios, and direct clients across the world.

‎Logos & Trademarks

Fuel Wheels — Font Design

KMC Wheels — Font Design

Feels Alive — Unrestricted Creative Freedom

Arkon Solutions — Design, Tagline, Digital

ALEXAND — Logo, Visual Identity Design

Alpine Gases — Logo, Visual Identity Refresh

Range Fuel Jerky — Logo, Visual Identity Design

Ford Canada — Photography

Envent Engineering — Logo, Visual Identity Refresh

Samsung X Hockey Canada — Team Galaxy

Dodge SRT‎ — Photography

Mark’s — Rebranding a Canadian Icon

Speakers Bureau of Canada — Logo, Visual Identity Refresh

TRAK Kayaks — Creative Direction, Design

GOeVisit — Creative Direction, Design

Landscape & Adventure‎ — Photography

Fairmont — Photography, Campaign

Canadian Geographic — Polar Bear Safari

SiMPACT — Logo, Visual Identity Refresh

Ad Rodeo Association — Board Member, Creative Director

Eau Claire Distillery‎ — Campaign Branding

Original Joe’s — Creative Direction, Design

Lincoln Motor Company — Photography

Wildlife‎ — Photography

Big Rock Brewery — AGD Launch

Tourism Lethbridge — Explore Lethbridge

Canadian Geographic — On assignment for CanGeo

Canadian Geographic X Filson — Eco-tourism & Adventure

Portraiture — Photography

Dax is like an exposed nerve who feels things deeper than most, and it shows in everything he creates. That emotional depth is his superpower. He’s as strategic as he is creative. Whether it’s photography, brand design, or creative direction, Dax brings sensitivity and precision. He’s the most gifted visual storyteller I’ve worked with, and it’s always a pleasure to collaborate with him.

Kevin Collins — Stackify

Dax brings a rare energy to his work. He sees and communicates the deeper essence of a brand and the experience of its users. His work is real and palpable. He brings his advertising agency experience in graphic design and performance to every project he undertakes.

Nolin Veillard — TRAK Kayaks

I enjoyed working with Dax on my brand identity refresh. Dax got me energized, motivated and excited about refreshing my branding. He listened, was resourceful and intuitive. I was impressed with how he knew exactly what I was thinking and was able to manifest that into my brand design. He didn’t rush the process and understood my vision. Dax is a gifted professional that defined and designed my brand identity, and exceeded my expectations.

Brenda Coulter — REALTOR®

We were fortunate enough to work with Dax for a few of our campaigns. His passion is not only contagious, but addictive. He is a differentiator because not only does his personal brand speak like an authentic ambassador but he is the ultimate trend-setter, pushing the envelope in a way that his fans, friends and colleagues are immersed in whatever experience he pursues. His enthusiasm and energy is so infectious that he inspires personal life-long friends. He is a real creator consistently at the cutting edge of global social change and trends.

Candace Ebrey — Chinook Country Tourist Association

Client Experience

What I do

Elevating brands through effective, meticulously-crafted design and creative strategy. Partnering with world-class brands and businesses of all sizes, locally and globally.

BRAND DESIGN & IDENTITY
DESIGN KITS & SYSTEMS
CREATIVE DIRECTION
BRAND CAMPAIGNS
PRINT & DIGITAL
COMMERCIAL PHOTOGRAPHY
BOOKED PHOTOSHOOTS
PHOTOJOURNALISM
PHOTO LICENSING
PHOTO PRINTS