Brand Creation | Strategy, Brand Identity, Design, Creative Direction, Packaging
ALEXAND is a fashion brand focused on elevating underwear and human undergarments. I was hired to create a visual identity with branding designs applied to immediate core touch points like product and packaging. The goal was to bring a new brand to life — one that would elevate the underwear spectrum and buying experience for everyone. The design methodology was to create a bold, elegant custom wordmark, paired with a stylized “A” that would be recognizable and clear if shrunk down to the size of a button.
