As a seasoned creative lead with 20 years experience in the areas of Creative Direction, Graphic Design, Photography and Brand Storytelling, I create both for direct clients and through collaboration with design and advertising agencies. I’ve worked with some of the world’s largest brands including Dell, Canon, Samsung, Google Maps and Ford.

I’m a methodical and intuitive design thinker, and as a creative and strategic design partner I bring an aesthetically-honed aptitude and artisan quality to every project.

Selected Clients

Canon Canada, Canadian Geographic, Ford, Lincoln, Google Maps, Samsung, Calgary Chamber, Nelson Kootenay Lake Tourism, TRAK Kayaks, Calgary Economic Development, Dodge, Mark’s, North Strategic, Travel Channel, Fort McMurray 468 First Nation, Canadian Badlands Tourism, EdgeTV, Seekers Media, Ducks Unlimited Canada, SAW Communications, Kids Help Phone, Cetera Financial Group, Boston Pizza, University of Lethbridge.

Dax Justin is a Canadian Creative Director, Graphic Designer, Photographer and Explorer based in Calgary, AB, Canada. He attended and graduated the University of Lethbridge with a Bachelor of Fine Arts (B.F.A.) in New Media.

Dax’s 20 years in the creative industry has included freelance consultation work, in-house, partnering with design studios and advertising agencies, and full-time roles. This has produced a well-versed, multidisciplinary portfolio spanning a scope of work including corporate/brand identities, rebrands, marketing materials, integrated brand campaigns, print design, digital design, advertising, creative strategy and brand development.

Dax speaks to a variety of organizations ranging from schools and universities to corporate conferences and events. Dax has spoken for the Calgary Wildlife Rehabilitation Society (CWRS), the Canadian Parks & Wilderness Society (CPAWS), DesCan, the University of Calgary, Rundle College and Mount Royal University, among others.

Design Strengths

Visual Identity Design
Logo Design
Naming & Tagline
Design Direction
Brand Strategy
Brand Guidelines
Tone of Voice

Communication Materials
Corporate Documents
Print & Packaging Design
Design Systems
Signage & Graphics
Social & Digital Campaigns

Passions & Pursuits

Motorsports & Racing
Automotive Customs
Adventure Sports
Nature & Wildlife
Martial Arts


Elected Fellow of the Royal Canadian Geographical Society

In November of 2019 I was inducted as a Fellow into the College of Fellows of the Royal Canadian Geographical Society (FRCGS). RCGS Fellows are nominated based on their significant contribution to Canadian geography, culture, and their embodiment of the longstanding values and tenets of the RCGS: the determination to build, courage to explore and outstanding service to Canada. Read more

Certified National Geographic Educator

In the Spring of 2019 I became a NatGeo Certified Educator. The National Geographic Educator Certification is a free professional development program that recognizes pre-K through 12 formal and informal educators committed to inspiring the next generation of explorers, conservationists, and changemakers. These educators are part of a powerful movement to make the world a better place by empowering students to be informed decision-makers equipped to solve meaningful challenges in their communities and beyond. Read more

Contributor to Canadian Geographic

Since 2017 I have been a contributor for Canadian Geographic. In October of 2017 CanGeo sent me to the tundra of Churchill, Manitoba to trek the ice on a polar bear safari. Photographing polar bears in their nature ecosystem was a transformative experience. Read more. CanGeo also sent me into the remote and sacred lands of the Great Bear Rainforest in British Columbia in 2017. In 2018, another assignment took me to the remote islands of Haida Gwaii, British Columbia. Read more

2x Travel Alberta ALTO Awards Winner

In 2015 and 2016 I was fortunate enough to partner with Chinook Country Tourist Association on two brand storytelling and photography projects, sending me to the edges of the Canadian Badlands and Southwest Alberta. As a team we won in the category of of ‘Marketing Partnership’ both years in a row. Learn more

Elected Creative Director for AdRodeo Association, 2015

The Ad Rodeo Association is the celebration of creative excellence in Calgary, Alberta. Each year, Ad Rodeo provides creative professionals the opportunity to meet, talk, learn, mentor and celebrate what they do through several events that culminate in the Anvil Awards. As a not-for-profit society, Ad Rodeo is administered by a volunteer Board of Directors and is devoted entirely to the development and support of industry members and young creatives. Learn more

Published Design Project in Flaunt, by Under Consideration, 2012

Through portfolio case studies, self-promo examples, interviews with experienced professionals, industry surveys, and tips on how to photograph design work, Flaunt is a resource for design students as well as young, experienced, freelance, and independent designers. It explains how one can find a way to cohesively, succinctly, and creatively showcase their work through an accessible, effective, and creative portfolio. Read more