About Dax
Dax Justin is a creative director, graphic designer, and photographer based in Calgary, Canada. With 15+ years of experience working with clients both locally and globally, Dax’s work blends branding, visual design, and photography, emphasizing precision, craft, and thoughtful design systems.
Over the span of his career, Dax has worked with a wide range of local and global clients including Hoonigan, WheelPros, Fuel Wheels, Canadian Geographic, Ford, Mopar, OutsideTV, Toyo Tires, Lincoln, American Racing, Mark’s, Samsung, KMC Wheels, Scouts Canada, Toyo Tires, Ducks Unlimited Canada, Google Maps, and the University of Lethbridge.
Dax is an elected Fellow of the Royal Canadian Geographical Society (RCGS), a National Geographic Certified Educator, creator of the Mobile PRO Photo Editing Workshop, creator of the Explore in School (EiS) Initiative, a 3x Driven Aftermarket Car Show Tour champion, and a TEDx Canmore speaker.
Currently: Graphic Designer at Hoonigan
Practice
Creative Direction
Branding & Identity
Graphic Design
Design Systems
Print & Digital
Photography
Creative Consultation

Self portrait from the summit of Big White Mountain
British Columbia, Canada. Elev 7,608 ft.
Proudly partnered with 1st Phorm
The Foundation of High Performance Nutrition
Highlights and Recognition
Fellow of the Royal Canadian Geographical Society — 2019+
Certified National Geographic Educator — 2019+
Contributor to Canadian Geographic — 2017/2018
🏆 2x Travel Alberta ALTO Awards Winner — 2015/2016
Elected Creative Director for AdRodeo Association — 2012-2014
Published Design Project in Flaunt, by Under Consideration — 2012
🏆 3x Driven Aftermarket Car Show Champion, Sport Compact Car
Speaking Engagements
GEOEC Solstice Series
Scouts Canada
CWRS
Willow Park School
A.E. Cross School
Fairmont Lake Louise
U of C PUBS Symposium
Calgary Arts Academy
TEDx Canmore Talk
Design Professionals of Canada
Banff Lake Louise Tourism
CPAWS Northern AB
Rundle Schools
Tourism Radium
University of Calgary
WordCamp YYC

