Creative Director | Graphic Design, Digital/UI Design, Print & Packaging Design, Product & Expedition Photography
Partnering with a fun, energetic outdoor adventure brand, I worked as a Creative Director for TRAK Kayaks designing and implementing creative solutions and big ideas across all consumer channels. My role as lead creative was to align the overall creative direction and design of the brand character with the target demographic of adventurous paddlers.
“Dax brings a rare energy to his work. He sees and communicates the deeper essence of a brand and the experience of its users. His work is real and palpable. He brings his advertising agency experience in graphic design and performance to every project he undertakes.”
Nolin Veillard
Managing Director, TRAK Kayaks
