Visit the tour microsite >>



This year I’m teaming up with Canadian Badlands Tourism and Travel Alberta on a campaign photo-documenting Tom Jackson’s Spirit of the Badlands event series throughout Summer 2016. I’ll be updating this post as event details are rolled out.



Hosted by popular Alberta musician, actor and philanthropist Tom Jackson, the “Spirit of the Canadian Badlands Journey,” kicks off on May 14th in Medicine Hat with a concert 3-4pm at the Medicine Hat Lodge. “The Canadian Badlands is a place that makes you feel free to explore without any limits,” says Jackson. “No matter where you go, the people embrace you with steadfast spirit,” he added. Tickets for the Medicine Hat event can be ordered online at ALL proceeds from this concert event will go to support the Medicine Hat Food Bank and the Fort McMurray relief efforts. Minimum donation for a ticket is ten dollars (plus fees). We will be collecting additional donation at the door for those wanting to help!

The next concert will be in Brooks on May 29th and other places on the journey include; Cypress Hills Provincial Park, Stettler, Drumheller, Three Hills and Lethbridge. For updates and announcements of venues, please visit Admission to the events will be by a minimum donation of $10. All proceeds will be donated to local food banks and Fort McMurray Fire relief efforts.

Influential adventurer, photographer and social media blogger Dax Justin will join Jackson on the road, documenting their Badlands experiences and stories on social media.


Follow the campaign:

Visit the tour microsite >>

Dax Justin: Twitter — Snapchat — Facebook — Instagram

Canadian Badlands: FacebookTwitterInstagram


Spirit of the Badlands – Snapchat Video, Day 1: May 13, 2016

Spirit of the Badlands – Snapchat Video, Day 2: May 14, 2016

Spirit of the Badlands – Snapchat Video, Day 3: May 15, 2016


For a ‘behind the scenes’ look at the campaign, follow Dax on Snapchat.


As always, drop me a line and follow my adventures on:
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