ALEXAND — Underwear designed for elevated comfort

ALEXAND is a fashion brand focused on elevating underwear and human undergarments. I was hired to create a visual identity and bring a new brand to life — one that would elevate the underwear spectrum and buying experience. The design methodology was to create a bold, elegant custom wordmark, paired with a stylized “A” that would be recognizable and clear if shrunk down to the size of a button.

Client: ALEXAND. Role: Brand Identity Design, Brand Strategy, Creative Direction, Packaging Design