Dax Justin (b. 1984) is a creative director, graphic designer, and photographer based in Calgary, Canada, with 20+ years experience developing visual identities, brand campaigns, experiences, and creative systems for global brands and businesses of all shapes & sizes.
Feels Alive. Since 1984
As a Graphic Designer at Hoonigan, I create impactful and captivating designs for the motorsport and lifestyle brand, with a focus on brand development and graphic design for all marketing collateral including new product releases. I have a passion for combining my love languages of graphic design, photography, and motorsports to deliver striking visuals that move you.
After graduating the University of Lethbridge with a Bachelor of Fine Arts (B.F.A.) Degree in New Media in 2006, I became a graphic designer and evolved into a creative director and photographer; partnering with direct clients, advertising agencies, tourism organizations, and global brands.
Alongside my full-time role, I maintain a selective freelance practice working with clients across brand identity, graphic design services, and commissioned photography projects. I believe creativity is a collaborative ecosystem, and I love solving problems with clients and teams through creative strategy and meticulous design.
I’m an elected Fellow of the Royal Canadian Geographical Society (RCGS), a National Geographic Certified Educator, creator of the Mobile PRO Photo Editing Workshop, and creator of the Explore in School (EiS) Initiative.
Highlights and Recognition
Fellow of the Royal Canadian Geographical Society — 2019+
Certified National Geographic Educator — 2019+
Contributor to Canadian Geographic — 2017/2018
🏆 2x Travel Alberta ALTO Awards Winner — 2015/2016
Elected Creative Director for AdRodeo Association — 2012-2014
Published Design Project in Flaunt, by Under Consideration — 2012
🏆 3x Driven Aftermarket Car Show, Sport Compact Car
Select Clients and Brands
Calgary Chamber, Canadian Badlands Tourism, Canadian Geographic, Canon, Dell, Destination British Columbia, Ducks Unlimited Canada, Fairmont, Ford, Google Maps, Hoonigan, Kicking Horse Mountain Resort, Kids Help Phone, Lincoln, Mark’s, Original Joe’s, Outside Magazine, Rundle College Society, SAW Strategic Design Studio, Samsung, Scouts Canada, Seekers Media, TRAK Kayaks, Tourism Lethbridge, Tourism Radium, Tourism Rossland, University of Lethbridge, Vacuum, Zag
Speaking Engagements
GEOEC Solstice Series
Scouts Canada
CWRS
Willow Park School
A.E. Cross School
Fairmont Lake Louise
U of C PUBS Symposium
Calgary Arts Academy
TEDx Canmore Talk
Design Professionals of Canada
Banff Lake Louise Tourism
CPAWS Northern AB
Rundle Schools
Tourism Radium
University of Calgary
WordCamp YYC
Dax has worked with a diverse group of clients and studios, partnering with world-class brands and working both directly for commercial clients and in tandem with design and advertising agencies.
Creative Services
Brand Design & Identity
Design Kits & Systems
Creative Direction
Brand Campaigns
Print & Digital
Photography Services
