Over the last 20 years, Dax has worked with a diverse group of clients and studios, partnering with some of the world’s largest brands. Working both directly for commercial clients and in tandem with design and advertising agencies.
[Highlights and Recognition]
Fellow of the Royal Canadian Geographical Society
Contributor to Canadian Geographic 2017/2018
Certified National Geographic Educator
🏆 2x Travel Alberta ALTO Awards Winner 2015/2016
Elected Creative Director for AdRodeo Association 2012-2014
Published Design Project in Flaunt, by Under Consideration 2012
🏆 3x Driven Aftermarket Car Show, Sport Compact Car
[SELECT CLIENTS]
Calgary Chamber, Canadian Geographic, Canon, Dell, Destination British Columbia, Ducks Unlimited Canada, Fairmont, Ford, Google Maps, Hoonigan, Kicking Horse Mountain Resort, Kids Help Phone, Lincoln, Mark’s, Original Joe’s, Outside Magazine, Rundle College Society, SAW Strategic Design Studio, Samsung, Scouts Canada, Seekers Media, TRAK Kayaks, Tourism Lethbridge, Tourism Radium, Tourism Rossland, University of Lethbridge, Vacuum, Zag
[SERVICES]
Creative Direction
Brand Identity
Graphic Design
Design Systems
Campaign Design
Print Design
Website Design
Art Direction
Packaging Design
Photography
Typography
[SPEAKING]
GEOEC Solstice Series 2020
Scouts Canada 2019
CWRS 2019
Willow Park School 2019
A.E. Cross School 2019
Fairmont 2018
UofC PUBS Symposium 2018
Calgary Arts Academy 2018
TEDx Talk 2017
Design Professionals of Canada 2016
Banff Lake Louise Tourism 2016
CPAWS Northern AB 2016
Rundle College 2015
Tourism Radium 2015
University of Calgary 2015
WordCamp YYC 2013
“Dax is an exposed nerve who feels things deeper than most, and it shows in everything he creates. That emotional depth is his superpower. He’s as strategic as he is creative, not only bringing artistic vision but knowing how implement strategy to accomplish targets. Whether it’s photography, brand design, or creative direction, Dax brings a rare mix of sensitivity and precision. He’s the most gifted visual storyteller I’ve worked with, and it’s always a pleasure to collaborate with him.”
—Kevin Collins
“Dax brings a rare energy to his work. He sees and communicates the deeper essence of a brand and the experience of its users. His work is real and palpable. He brings his advertising agency experience in graphic design and performance to every project he undertakes.”
—Nolin Veillard
“The Mark’s logo is still holding strong. We were lucky to have your hand in it!”
—Mary Kovacs
Available for Freelance